Most of the visible moments in a residential project sit at the beginning and the end. At the start, ideas take shape and a direction is set. At the finish, everything appears resolved. What happens in between is far less visible. It’s also where the outcome is largely determined—and a critical stage of interior design […]
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Interior Design at First Fix: Why It Fails (and How to Get It Right From Day One)
Most people assume that once a design is agreed, the hard part is done. In reality, that’s when the risk begins. Because what gets built on site is not the design itself—it’s the interpretation of it. And the point at which that interpretation starts to take physical form is first fix. This is where interior […]
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